Damilola Felicia Badmus on her new book, “How LinkedIn Works”

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Damilola Felicia Badmus, Author, "How LinkedIn Works"

Damilola Felicia Badmus, a Nigerian based in the United Kingdom is a multi-talented individual with several areas of expertise, including personal brand photography, consulting, writing, and speaking. She is a LinkedIn Influencer and her main area of interest is helping people build their personal brand on LinkedIn through the effective use of images and content strategy. 

Damilola understands the power of visual storytelling and how it can be leveraged to create a strong and impactful presence on LinkedIn, and she always strive to share this knowledge with others through her work as a photographer and consultant. She aim to help people effectively use LinkedIn to build their brand and reach their goals, which is evident through her book “How LinkedIn Works.” 

When asked about the inspiration behind her book, “How LinkedIn Works”. Damilola says the inspiration  came from her desire to provide comprehensive and in-depth information to people who are seeking to understand and effectively utilize LinkedIn. She recognised that teaching people in a one-on-one setting through masterclasses may not fully address all of their questions and concerns, so writing a book was a way for her to reach a wider audience and provide them with a comprehensive resource that they can refer to. 

Damilola believes LinkedIn is a social network platform that caters to professionals and enables them to connect, network, and showcase their work experience, education, skills, and accomplishments. 

“For brands, it provides a platform to reach a highly targeted audience of professionals and decision-makers and establish relationships with them by sharing relevant content and showcasing their products and services. it’s a crucial tool for individuals to build a strong personal brand and establish themselves as a thought leader in their industry, leading to increased visibility, credibility, and career opportunities”. Damilola says.

On her thought process for writing the book. Damilola says she got the idea through the Holy Spirit, and was encouraged by some of friends. She then took a structured approach to write the book, starting by outlining the chapters and adding subtitles to them. This allowed her to have a clear vision for what she wanted to achieve with the book.

Damilola says the most interesting feedback she has received about her book is that it is highly informative and easy to understand. People have appreciated the fact that they were able to learn new things about LinkedIn and that the book provides clear and self-explanatory information. She also added that the feedback suggests that her book is serving its purpose as a comprehensive resource for people looking to effectively use LinkedIn. 

“My goal for this book is to help individuals and brands effectively use LinkedIn to build their personal brand, establish their presence and authority in their industry, and reach their professional goals. By providing comprehensive and actionable advice on how to navigate LinkedIn, I hope to empower others to succeed on the platform.”Damilola F. Badmus.

For new entrants to LinkedIn or those still navigating their way, Damilola advice to them is to focus on building a strong personal brand. By crafting a compelling and accurate profile that showcases their skills, experience, and values, and be sure to include a professional headshot and background image. New users should connect with individuals and organizations in their field and find people with hashtags. And consistently share valuable and relevant content.

Also Read: Navvi Arudem is redefining the African gaming culture

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