INSTAGLAM: The story behind the birth and concept

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INSTAGLAM began in 2016, when Haifa Addas noticed there was a gap (or several!) in the beauty industry she was keen to address. She felt that the pioneering beauty brands, the talented professionals and the diverse population of the MENA needed a platform to connect and create opportunities and lasting partnerships.

Haifa grew up with a passion and great sense of appreciation for beauty and glamour. She was also lucky enough to be surrounded by women who inspired her on a daily basis. Her mother, a makeup artist and hair stylist, had an influence on her in every aspect of my life. Haifa’s grandmother, who was Miss Lebanon at a very young age and who still had her hair and makeup perfectly done until her last days, was an example that a woman can take good care of herself and her image at any age, anytime and anyplace. 

As a child Haifa lived in many different countries and learned many cultures – Saudi Arabia, the Levant, Europe and Canada. Which led to a multicultural upbringing in which she discovered that the demand for beauty is universal. The desire to look good and feel good about oneself is essential for every woman.

As a teenager it was as if she was preparing herself for INSTAGLAM. Haifa was always applying makeup for her friends, cutting and dying their hair, recommending beauty salons and hairdressers and makeup artists. She would help them book appointments in different places around the world. As she grew up and entered the work life, Haifa worked as a marketer for luxury brands like L’Oreal, Lancôme, Ralph Lauren, Giorgio Armani and Helena Rubinstein. Haifa also worked with celebrities for leading Pan Arab magazines, where she got to take care of the celebrities’ beauty needs while they were in town. 

Haifa also met so many talented professionals, each unique in her/his own way. She truly came to understand that these professionals have visions, skills, abilities and ambitions. Whether they were beginners or half way through their careers, these artists all have talents to share and grow. Half way through her journey, It became pretty clear to her that no matter where, when, or who, everybody needs to be pretty and glammed from time to time. And more importantly, everybody has the right to look great and to feel great about themselves, regardless of their age, circumstances and size of their wallet. Which is where the idea for INSTAGLAM came in. An online portal that can bring beauty experts together under one roof, and closer to anyone’s reach. 

Hafia Addas

INSTAGLAM envisions revolutionizing and simplifying the way we use beauty services, turning around the usual clients-go-to-experts model the other way around. Her vision and hope is that as many people as possible, if not the entire world, can get a chance to enjoy the soul-enriching rewards of beauty and glamour. It is also INSTAGLAM’s vision to give artists the opportunity to reach their potential in every way possible. Be it through the brand’s exposure or the opportunities that they may find through INSTAGLAM. Haifa hopes the experience is fulfilling and rewarding in every aspect of their life.

Also Read: Navvi Arudem is redefining the African gaming culture

The team at INSTAGLAM believe that while the demand for beauty is universal, what people define as beautiful differs greatly. Every woman is unique, so they aim to help her find her sense of style. INSTAGLAM bridges the gap in the beauty industry – helping women look and feel beautiful by becoming their link to the glamour world in order to find that unique style.

INSTAGLAM’s story is slowly unfolding into the multi-faceted business it is today. Helping working mothers find time to do their nails, creating the perfect look for a hospitality group’s staff or simply training at one of our monthly workshop sessions.

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