Pavillon Afriques: Championing Visual Storytelling By Emerging African Creators


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Pavillon Afriques Events (Photo: PA)

Pavillon Afriques (PA) champions visual storytelling by creators emerging from the African continent and Greater African diaspora. While promoting the continent as a shooting destination. Its objective is to increase representation of filmmakers, talent and producers who identify with African heritage and to develop a viable film industry in Africa. PA do this through partnerships with film festivals around the world, (including the Cannes Film Festival), industry events like Focus and events around cinema. Pavillon Afriques aims to help improve the industry’s access to Africa’s finest filmmakers. 

More original film content is being created by more new voices around the world than ever before. It’s surprising, then, that representation of these voices is still lacking at Film Festivals, Awards Shows, Film Markets, and with Film Distributors. Founded to serve as an ally to companies who have identified diversity is a problem, but who lacks the networks to address it. PA has a successful track record related to improving inclusion and diversity at the film industries highest levels

Beyond the festivals, PA partners with professional film organizations to vet resources across Africa. Working with Pavillon Afriques directly supports job creation and education programs for Africa’s youth. Its role is to serve as the bridge to African locations and talent for Hollywood, the UK Commonwealth, Asian, Bollywood and other African producers. 

This includes: 

• Location Scouting. 

• Security. 

• Insurers and Underwriters. 

• Co-Financiers. 

• Tax Credits.

• Production crew database.

• Legal & Accounting.

• Quality assurance.

In 2019, Pavillon Afriques co-organized a historic tribute/memorial service for late Director John Singleton. The tribute included a screening of Boyz in Da Hood on the beach. A panel led by his daughter Justice Singleton and executive Bruno Chaetlin who originally invited Singleton to Cannes in 1993. As well as a private gala for attendees overlooking the beach. The services were in memory of John and his history as a trail-blazer as a historically accomplished African-American filmmaker.

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