roboMUA, Building An Inclusive Online Beauty Retail With AI


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roboMUA (robo-make up artist) is digitizing the current beauty retail industry through the intersection of beauty and innovative technology. To provide inclusive and efficient experience for ALL skin shades. Its mission is to leverage the power of technology including AI and AR to help customers get fast and reliable recommendations across a wide variety of makeup products. 

It leverage computer vision and recommender system AI models. And trained on 50 different skin shades to ensure that every skin tone can find the right products. The roboMUA Algorithms are not limited only to makeup. They can also be leveraged for other complexion products like shapewear, nude fashion, et al.

The Journey

In 2019, Emmanuel Acheampong recognized that finding the right complexion makeup products especially foundations, concealers and skin tints was hard. Especially for people with deeper skin tones. A lot of people relied mainly on trial and error which results in a loss of time and product. As an AI engineer, Emmanuel realized that this was a data problem and ML techniques, particularly computer vision. And recommender systems can be leveraged to solve it.

In 2019, Emmanuel pitched the idea at a Facebook hackathon later that year and lost. However one of the female judges of the event was really into it and suggested they keep working on it. They built a simple proof of concept and thankfully a lot of people started adopting the product at a very high rate. Signaling the need for data based ways of finding beauty products. This fast adoption and consistent feedback from users are what has enabled them to take this product idea to an emerging AI startup.

They’ve currently joined over 40 affiliate programs of beauty brands and are working with a number of businesses in the beauty and fashion space. To leverage their algorithms to help users find the right complexion products including shape-wear, fashion and makeup. The team have also been fortunate to present their company at the AI Africa Expo 2021 conference.

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