SOKO Kenya is an ethical clothing manufacturer passionate about producing high quality clothing that improves the quality of life for our employees. Founded by Joanna Maiden in 2009 with a vision to provide the fashion industry with a manufacturing solution with social and environmental issues at the heart of its business. Soko Kenya is seen as a people first company as it keeps investing in the skills, creating price structures that fairly remunerate its employees so they and their families can thrive.
Joanna believes the fashion industry can be used as a force for good and since arriving in Kenya in 2009. She is passionate about producing high quality clothing that also improves the quality of life for her employees and the community. Career progression and the belief that individuals should have the opportunity to aspire to growth in their jobs and personal lives is really important to me.
One of her proudest moments was seeing the former First Lady of the United States of America, Michelle Obama wearing clothes we had made. The first time they saw press images coming through, the team didn’t believe her and thought a ‘proper’ factory (to use their words) must have produced the same garment. The reality is, Joanna started with four people in a small outbuilding, and two moves later. They now work in a modern advanced facility with the goal of always being on creating quality garments.
Joanna is also so very grateful for the fact that she has such a loyal, long standing team that have been part of the SOKO Kenya story from the start. And as a company they continue to be inspired by seeing and feeling the connection between the small, rural factory and the global fashion industry.