WAYA: Fashion brand made for modern and urban Africa


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WAYA Clothing Launch Kampala, Uganda. (Photos: Antonia Lorenz)

African consumers are mostly served with generic and expensive products that don’t live up to the standard. WAYA is an ambitious company aiming to build a fashion retail chain in Africa. Starting in Kampala in Uganda, WAYA was launched with the aim to create clothing specifically targeted towards young and urban consumers. The brand also aims to provide a customer experience, high-quality clothing that reinvents how Africans consume fashion. 

Waya brings African consumers products they desire by creating exciting brands and great local Industry. WAYA Clothing is a fashion brand, franchise producing and selling clothes locally in African countries. Waya brings consumers in Africa the products they desire by building exciting brands and making great products.

The most efficient factories and supply chains can be in Africa, and they aim to build just that. Currently, the WAYA team source and produce primarily in Africa, and as local as possible, working with production partners. As a next step, they plan to create their own factories and scale those with a franchise model.

With the many challenges in the current supply chains in Africa such as lack of capital, transparency, and missing industry knowledge. They are exploring how the brand can use the Cardano blockchain to build decentralized manufacturing networks on the African continent. Blockchain can help to make supply chains secure and transparent, as well as enable financing and access to resources.

Also Read: Navvi Arudem is redefining the African gaming culture

Antonia Lorenz is the founder of WAYA Clothing, a passionate entrepreneur and designer. With her endeavors, Antonia aims to create something truly radical, disrupting narratives of what is possible, and what is not. She has a passion for design, industry, and technology and holds a bachelor’s in industrial engineering and management. Antonia has more than 3 years of working experience in East Africa and created the podcast, Foundality Africa.

WAYA wants to bring you the clothing that you want, whenever you want them. Always Made for You. 


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