In 2021, Anaïs MOTAMBO launched Ymoja, a brand of lounge wear and accessories that calls for cocooning, to feel good at home and outside. Ymoja was created mainly due to these two observations; one being that we pay special attention to our outfit to get out of the house, but less at home. On the other hand, the long period of confinement caused by the global pandemic (COVID-19) that we have experienced has pushed us to refocus on ourselves, take a break from the hustle and bustle of everyday life. But also, not be afraid to turn on our camera during video meetings.
Ymoja firmly believes that comfort and style go hand in hand. The fashion brand believes in timeless pieces that can be worn on any occasion. The Ymoja Woman is a personality whose home life is filled with as much meaning and joy as her social life. The brand strongly believes that having a strong personality is remarkable.
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A clothing brand thought in Europe and resolutely rooted in Africanness as evidenced by its name Ymoja, African goddess and protective deity of women. Ymoja is a responsible and committed brand that advocates a solidarity economy to encourage African craftsmanship for its unique know-how and timeless beauty.
The Ymoja woman as a modern-day heroine. It is whole, resilient and impactful. She is a fashion aficionado and looking for elegant, qualitative and timeless pajamas that can be worn in all circumstances. She wants versatile and modern indoor outfits ready to welcome all her moments of life, from waking up to dinner with friends.
The clothes are made for moments of joy and above all invite you to dream bigger, stronger and get closer to the best version of you every day. The brand’s new collection and pieces will accompany you in your sweetest moments and celebrate love with you. Ymoja offers quality pyjamas, boubous, and kimonos, designed in a traditional way in Africa. They do not only sell clothes, but offer a lifestyle that aims to rethink your home as a haven of peace.
Anaïs MOTAMBO, the founder of Ymoja is originally from Gabon and currently living in the Paris region. She studied corporate finance and practicing accounting and finance consulting.